The Sales Funnel For Effective Online Marketing
The sales funnel has been a part of conventional business and marketing for times untold. It seems like the topic of funnels in online-based businesses is becoming more and more common.
Many people want to know more about the concept of marketing and the ways it could be used in their online business marketing strategies. If you would like to learn more about the sales funnel to help you with effective Internet marketing, I encourage you to read on.
The Sales Funnel - What exactly is it?
A marketing funnel is not an actual funnel. The marketing concept employs the term "funnel" to describe the sales process from beginning to finish. It is a wide entry point for potential customers called "Unqualified Prospects" at the top, and a smaller opening for conversion sales at the bottom. It's a great comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" are at the top of the funnel. These are those who have not met with you, but might be interested in your products or services. After a few sales and promotions, you will have gotten people who have purchased your product or service.
Another reason a lead-generation funnel concept is effective is the fact it lets you track potential prospects at different stages in the expanded sales process. The sales funnel permits you to predict the number of potential customers who will ultimately be customers by calculating the qualified prospects at each stage.
A sales funnel will help you see the areas where your sales strategy fails or succeeds or if your marketing campaign is not getting enough customers. This data can help you decide what your primary focus should be and how you can maintain sales at the proper amount. It is used to monitor and manage the sales process of customers.
The Front - End or the Sales Funnel The top
Your sales funnel's top is the most active and most crucial part of your sales process. It requires constant testing. There is no limit of front-end concepts. Your imagination and resources are your only limits.
The main goal of the front-end will be to draw potential customers and convert them into buyers later in the sales process.
Once a prospective client decides to sign up for your offer, they become "qualified". This is when in the sales funnel where the prospective customer, or "Unqualified Prospect" is qualified leads due to an action they have the potential to buy your product or service.
You must drive targeted traffic on your website, blog or squeeze page for your front-end system to function. The most efficient methods and resources for doing this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, blogging, forum posting as well as content marketing.
There are many ways to "qualify" an "unqualified potential customer. The most efficient is the squeeze page. Here you can offer something of value that is connected to your product/service that people are able to get for free or at a drastically reduced price in exchange of their email. The products included include newsletters, videos, eBooks, email courses and related reports.
It is clear that the front-end is where customers are attracted to your sales funnel. What about the back-end?
The Back-End, or Bottom of The Funnel
The back or bottom of the sales funnel is where most profits and sales are generated. This area usually includes the most costly products. They are generally appropriate to the same market but delivered in different formats such as video, audio, live interaction or private consultation.
The primary difference between the front-end and the back-end is the type of client and also the price of the product or services being offered.
While it's true that just a small percent, say 1-2%, from the total number of people entering into your front - end will finish up in the back-end. It's okay, because this tiny segment will be investing more in the long run.
Although front-end products and services may be less expensive than $100, back-end services and products typically cost at the range of hundreds to thousands. This implies that the lowest end of the sales channel which is also known as the back-end is the primary source of revenue.
As I mentioned earlier the sales funnel could be as straightforward or complex as your imagination or resources permit.
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